A Pacific Title Title-card for Technic Technicolor

A Pacific Title Title-card for Technic Technicolor Acrylic on glass, framed against a dark background to 23 1.2 x 35 in. The realistic color brought about by the Technicolor process changed cinema forever, particularly in the Golden Age of Hollywood when the colors offered an otherworldly vividness (can you imagine The Wizard of Oz without Technicolor?). Its use in 1940s and '50s Hollywood musicals is particularly stunning and was advantageous during a time when films were threatened by the popularity of television. This title card was likely used in multiple films. Pacific Title Company was founded in the 1920s to provide title sequences for silent films. When the industry transitioned to sound, Pacific Title pivoted to focus on opening and closing credit sequences. The artists at Pacific painted title and credit material on large sheets of glass, which were then filmed before a painted backdrop or composited over a film's introductory shots. From the 1920s to the 1960s, Pacific Title and Art Company produced the lion's share of titles for the Hollywood film industry, until technological advances made the glass plate process archaic. The company archived its work over the decades, creating a living history of the American motion picture industry. This example comes to us directly from the Pacific Title archive. Provenance: from the Pacific Title archives. 23 1/2 x 35 in. For further information on this lot please visit Bonhams.com For further information about this lot please visit the lot listing