312
Pabst Blue Ribbon Billboard Advertisement Gugler Lithographic Co., Milwaukee, Wisconsin, c. 1962
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Beschreibung
Pabst Blue Ribbon Billboard Advertisement Gugler Lithographic Co., Milwaukee, Wisconsin, c. 1962 the well-preserved advertisement in twelve halftone screen-printed sheets retaining strong colors, particularly the brilliant red background, minor toning to edges only noticeable in margins, each paper sheet measures 59 inches tall and 43 inches wide, assembling to a full size of nearly 10 feet tall and 21.5 feet wide. Footnotes: Provenance Unknown, possibly in storage at Gugler Lithographic Co. c.1962-1976, then by descent to a Milwaukee owner. Note Gugler Lithographic Co. was a Milwaukee fixture from 1878 onwards, where it was the primary producer for all of Pabst's advertising materials; at the time, Pabst was the largest brewer in the United States. Gugler lithography and printing was also responsible for the creation of WWII era war bond billboards, a classic lithograph of Abraham Lincon, and the Beatle's White Album cover. The good condition of the advertisement owes to the fact that it was kept away from air and light from 1976-2003, at which point it was unfolded in a high-humidity environment to minimize creasing; it has been stored flat until present. The back the first numbered sheet contains a diagram for assembly of the complete image, along with production information. The full image is titled 'PABST BEER' NOW - NO DIRT ON CAN TOPS' and design number 'DES.P-62'. Each sheet is numbered '1162 PABST X', where x is the number of the panel in the overall design. Based on the numbering scheme and on the evolution of can design over the 1960s and 70s, we believe that the production year of this advertisement is very likely to be 1962. For further information on this lot please visit Bonhams.com For further information about this lot please visit the lot listing
Auktionsdetails
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AGB & Wichtige Informationen
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Pabst Blue Ribbon Billboard Advertisement Gugler Lithographic Co., Milwaukee, Wisconsin, c. 1962 the well-preserved advertisement in twelve halftone screen-printed sheets retaining strong colors, particularly the brilliant red background, minor toning to edges only noticeable in margins, each paper sheet measures 59 inches tall and 43 inches wide, assembling to a full size of nearly 10 feet tall and 21.5 feet wide. Footnotes: Provenance Unknown, possibly in storage at Gugler Lithographic Co. c.1962-1976, then by descent to a Milwaukee owner. Note Gugler Lithographic Co. was a Milwaukee fixture from 1878 onwards, where it was the primary producer for all of Pabst's advertising materials; at the time, Pabst was the largest brewer in the United States. Gugler lithography and printing was also responsible for the creation of WWII era war bond billboards, a classic lithograph of Abraham Lincon, and the Beatle's White Album cover. The good condition of the advertisement owes to the fact that it was kept away from air and light from 1976-2003, at which point it was unfolded in a high-humidity environment to minimize creasing; it has been stored flat until present. The back the first numbered sheet contains a diagram for assembly of the complete image, along with production information. The full image is titled 'PABST BEER' NOW - NO DIRT ON CAN TOPS' and design number 'DES.P-62'. Each sheet is numbered '1162 PABST X', where x is the number of the panel in the overall design. Based on the numbering scheme and on the evolution of can design over the 1960s and 70s, we believe that the production year of this advertisement is very likely to be 1962. For further information on this lot please visit Bonhams.com For further information about this lot please visit the lot listing
American Furniture & Decorative Arts
Auktionsdatum
Ort der Versteigerung
274 Cedar Hill St
Marlborough
Massachusetts
01752
United States
...
Wichtige Informationen
You are advised to visit www.bonhams.com for any additional information regarding auction 30268 which may have come to light for any Lot after producing the catalogue, which will be included in a "Sale Room Notice" accompanying each Lot.
AGB
Buyers' Obligations
ALL BIDDERS MUST AGREE THAT THEY HAVE READ AND UNDERSTOOD BONHAMS' CONDITIONS OF SALE AND AGREE TO BE BOUND BY THEM, AND AGREE TO PAY THE BUYER'S PREMIUM AND ANY OTHER CHARGES MENTIONED IN THE NOTICE TO BIDDERS. THIS AFFECTS THE BIDDERS LEGAL RIGHTS.
If you have any complaints or questions about the Conditions of Sale, please contact your nearest client services team.
Buyers' Premium and Charges
For all Sales categories excluding Arms & Armour, Coins and Medals, Motor Cars, Motorcycles, Wine & Whisky
28% on the first $50,000 of the hammer price;
27% of the hammer price of amounts in excess of $50,000 up to and including $1,000,000;
21% of the hammer price of amounts in excess of $1,000,000 up to and including $6,000,000;
and 14.5% of the hammer price of any amounts in excess of $6,000,000.
A 3rd-party bidding platform fee (the "3rd-party bidding platform fee") equal to 4% of THE BID PRICE shall be payable by buyers whose successful bid is submitted via 3rd-party bidding platforms, including Invaluable; Live Auctioneers; The Saleroom; Lot-tissimo.
Payment Notices
Payment for purchases may be made in or by (a) cash, (b) cashier's check or money order, (c) personal check with approved credit drawn on a U.S. bank, (d) wire transfer or other immediate bank transfer, or (e) Visa, MasterCard, American Express or Discover credit, charge or debit card for returning clients only. Please note that the amount of cash notes and cash equivalents that can be accepted from a given purchaser may be limited.
Shipping Notices
If you have requested a shipping quote, we will send this to you via email within 5 business days of the auction ending.
Please note our shipping quotes are bespoke and require special care and handling from our team and shippers. Shipping will be booked after payment is received. Please allow 7-14 business days from the time of booking for packing and dispatch, depending on your chosen shipping method. If your purchase is time sensitive, or you wish to explore other options, please see our list of alternative third party shippers in New York and Los Angeles who may be able to assist you.
Oversized Lots
Please note that all lots marked with a W in the catalog are oversized and subject to additional storage and shipping methods. All additional lots purchased with W lots are considered group lots and will be subject to the same terms as W lots.
W Lots will be transferred to offsite storage at DTD Fine Art Services at the buyer's risk and expense within five (5) business days following the auction. Please contact the Client Services team at bids.us@bonhams.com for the exact movement date.
The per-lot charges levied by DTD Fine Art Services are as follows (plus any applicable sales tax):
FURNITURE/LARGE OBJECTS
Transfer .................. $75
Daily storage........... $10
Insurance (on Hammer + Premium + tax) 0.3%
SMALL OBJECTS
Transfer ................. $37.50
Daily storage........... $5
Insurance (on Hammer + Premium + tax) 0.3%
Please note property is also subject to a Cross Dock Release Fee ($25 for Smalls and $45 for Furniture and Large Objects) & if charges are paid with a credit card, Door to Door Fine Art Services will charge a 3% Convenience Fee.
If you have any questions, please contact our Client Services team.
